‘Isn’t that beautiful? I think it’s stunning!'” ‘The Cube,’ Jobs said, in a stage whisper, hardly containing his excitement. Alongside it were two speakers encased in Christmas-ornament-sized, glass-like spheres.

‘I guess I’ll just show it to you.’ He yanked off the fabric, exposing an 8-inch stump of transparent plastic with a block of electronics suspended inside. “‘We have made the coolest computer ever,’ he told me. “The main reason he had summoned me to Apple’s headquarters was sitting under the cover of a dark sheet of fabric on the long table in the boardroom of One Infinite Loop,” wrote Levy. In it, Levy recalled and shared highlights from an interview he conducted during a one-on-one session with Jobs at the company’s then headquarters, 1 Infinite Loop in Cupertino, on the eve of the product’s introduction at the 2000 Macworld Expo (held in New York) that Summer. Last week, in his weekly column on - written exclusively for subscribers to the magazine (which this MacPrices writer happens to be), but, on occasion, is published sans the paywall for non subscribers as in this case - Wired senior writer, Steven Levy, looked back at the Power Mac G4 Cube and how the short-lived computer bombed. The Power Mac G4 Cube in all of its simplicity, seen here sans an Apple Cinema Display, an Apple Pro keyboard and mouse, and a pair of Harman Kardon speakers. It was simple yet elegant but as stunning as it was to behold, however, the revolutionary computer had a very short lifespan and only 349 days after it was unveiled to the masses, then Apple CEO Steve Jobs would freeze production of the minuscule machine and - to partially quote the company’s own headline from a Jpress release announcing its discontinuation - put it on ice. The Power Mac G4 Cube, which was announced on July 19, 2000, was quite possibly the best example of industrial design ever found in an Apple product.

How Steve Jobs’s ‘Digital Love Child,’ The Power Mac G4 Cube, Epically (and miserably) FailedįEATURE: 07.27.20 – This month and year marks two decades since the world was introduced to the Power Mac G4 Cube and for its 20th anniversary, Wired magazine took a look at how the “coolest computer ever” to come from within the walls of Apple’s former headquarters at 1 Infinite Loop in Cupertino, California epically (and miserably, to Steve Jobs’s misery) failed.

Apple mac cube